Prada Marfa

James Evans, Prada Marfa, 2005

James Evans. Prada Marfa, 2005. Digital photograph. 40 x 50 inches (unframed). Limited edition of 25.

Prada Marfa by James Evans

Noted West Texas photographer James Evans captures the essence of Michael Elmgreen and Ingar Dragset’s Prada Marfa at sunrise shortly after the sculpture was finished in 2005.

“Sympathy is hardly the sentiment tone expects to feel for a sham Prada store in the middle of nowhere, featuring an exclusive line of 2005 shoes and handbags, yet that is precisely what it elicits. Channeling Robert Smithson’s materialization of entropic forces in his work, Elmgreen and Dragset create a socio-economic entropy in reverse, introducing Prada’s aura of wealth and status into a situation of eclipse and decay.” — Excerpt from the Prada Marfa catalogue with essay by Dominic Molon

About James Evans

Evans dedicated his life and work to documenting the Big Bend Area. His work encompasses traditional landscapes, night-scapes, portraits of the unique inhabitants of the area, and defining subject matter. In 2003 Big Bend Pictures, Evans’ first book, was published; the book sparked more interest in Evans’ work, allowing him to publish his second book, Crazy from the Heat, in 2011.