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Prada Marfa

Prada Marfa Celebrates 15 Years!

“Prada Marfa has lived its own life. We like to see it as a classic Hollywood Diva that has lived both a very rough life and a very glamourous life at the same time.” — Elmgreen & Dragset


To celebrate the 15th year of Prada Marfa, we are releasing the first interview with Elmgreen & Dragset on Prada since the sculpture was inaugurated in 2003 through Transmissions, Ballroom’s new interview series. The artists talk about how Prada Marfa has evolved and taken on a life of its own over its 15 years in West Texas.

Prada Marfa is a site-specific, permanent land art project by artists Elmgreen & Dragset, commissioned by Art Production Fund and Ballroom Marfa. Modeled after a Prada boutique, the sculpture houses luxury goods from the famed brand’s fall 2005 collection of bags and shoes. Located on a barren stretch of highway one mile west of Valentine TX, the artwork will never function as a place of commerce, since the door is always locked.

The sculpture was granted museum status in 2014 by the Texas Department of Transportation. It’s become an iconic roadside attraction for visitors that come from all over the world.

It’s Elmgreen & Dragset’s most noted work and it’s the perfect encapsulation of the duos subversiveness, humor, and critical eye towards commercialism, and the conventions of the art world.

Interview

Artists Elmgreen and Dragset talk about how Prada Marfa has evolved and taken on a life of its own over its 15 years in West Texas.

Transmissions is Ballroom’s new interview series with Diana Nyugen, the former News Director at Marfa Public Radio and current producer of The Daily at the New York Times. Nyugen interviews Ballroom artists from past and present about their work in Marfa.

Limited Editions

Prada Marfa, 2020 by James Evans

Noted West Texas photographer James Evans captures Michael Elmgreen and Ingar Dragset’s Prada Marfa at sunrise to celebrate the iconic sculpture’s 15th year anniversary in West Texas. This image captures  the evolution of the iconic sculpture and is available in two distinct sizes and editions. A large 40 x 53in image in an edition of 25, and a 15  x 20in image in an edition of 50.

Digital Photograph. 40 x 53 in (unframed). Edition of 25. $5,000

Digital Photograph. 15 x 20 in (unframed). Edition of 50. $1,500